Grand Opening of Alvarado on Main

Press Release

What: Grand Opening of Alvarado on Main
When: November 18-20th 2022, 4-9pm each night
Where: 301 Main Street Salinas, CA 93901

Alvarado Street Brewery has opened its third beer centric restaurant and bar in Old Town Salinas, coining it ‘Alvarado on Main.’ This art deco-styled modern dining space and expansive bar pays homage to the historic 1929-erected building, located in the heart of a newly revitalized downtown Salinas city center.

Within its walls, Alvarado takes its ethos of craft beer and combines it with a concentration on fresh, from-scratch cuisine inspired by the Salinas Valley. A nod towards the coast is reinforced by an oyster shucking station in the middle of the expansive, forty-four seat black marble, oval-shaped bar — the centerpiece of the dining room. Lofty, twenty-five foot ceilings that feature the original frieze detailing are complemented with gold accented interior finishes, herringbone-pattern hardwood floors, and plush evergreen-velvet booths. An upper mezzanine features comfortable seating with 6-8 tables, which have a bird’s eye view of the bustling dining room and bar below — private parties in this area will be available to book around the holiday season. 

In true Alvarado Street fashion, a showcase of the bar is undoubtedly the forty-eight shimmering gold beer faucets behind a matte black, cast iron draft tower in the center of the bar. Here you’ll find over thirty unique Alvarado Street beers curated from the company’s three brewing locations across the county. For other libation enthusiasts, a full bar features signature and classic cocktails, an extensive spirits list, as well as hand selected local wines.

The Grand Opening weekend of Alvarado on Main will take place November 18th – 20th and will commence with a ceremonial ribbon cutting by the Salinas Valley Chamber of Commerce on Friday, November 18th at 4pm. Each day of the Grand Opening weekend, Alvarado On Main will donate fifty percent of proceeds to three local non-profits that represent various humanitarian charities. Friday’s benefactor will be CASA of Monterey County, Saturday’s will be the Housing Resource Center of Salinas, and Sunday will benefit Gathering for Women. Alvarado on Main will further host a silent auction highlighting amazing local experiences to encourage our guests to be part of our fundraising efforts. Since the Grand Opening weekend falls within the broader Monterey County Gives initiative, an added bonus is that one hundred percent of all donations by Alvarado on Main by the end of the weekend will be matched by Monterey County Gives!

We look forward to serving the Salinas community and welcoming patrons to Alvarado on Main. In the meantime, Alvarado on Main is open daily from 4pm – 9pm and reservations can be made by calling 831-356-0219. Starting the week of November 21st, normal hours will commence Sunday – Thursday from 11:30am – 9pm, and Friday – Saturday from 11:30am – 10 pm.